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Innovate Queensland program hits the mark in Townsville

Inventors, innovators and business owners from the Townsville region attended a full day of workshops on Tuesday, 17 November 2015.

Delivered by the Impact Innovation Group, who support the Advance Queensland initiative by providing innovation and entrepreneurship training and workshops, the full-day event focussed on practical ways to innovate and commercialise new products and services.

Attendees ranged from inventors interested primarily in patent and intellectual property rights, to sole traders with a new product or service idea wanting to bridge the chasm between early adoption and mainstream success.

The event included two half-day workshops: Practical Innovation followed by Practical Technology Commercialisation. Practical Innovation targets small to medium enterprises (SMEs) and helps them understand business model challenges, innovation strategies and the practicalities of harnessing and implementing innovative ideas.

Targeting SMEs and startups, Practical Technology Commercialisation covered the stages of technology development, removal of uncertainty and the adoption of an appropriate business model using proven techniques such as effectuation, applying LEAN principles and developing a business model canvas.

"I really liked the way the Practical Technology Commercialisation workshop emphasised the need to develop collaborative partnerships, and then reinforced this point through practical group activities," one workshop participant commented.

"It really showed me the benefit of collective wisdom when it comes to business planning as opposed to working in isolation and holding on doggedly to things and ideas that may not benefit you in the long run."

The workshops are part of a comprehensive program of events that are being delivered across Queensland to facilitate innovation, technology commercialisation and collaboration, and participants are encouraged to use their newfound skills after the workshops are completed.

Brisbane participant Zach Fenton said "The program has allowed me to focus our startup on the important activities and focus on the right strategic alliances with the right partners.

"A big takeout for myself has been the concept of the de-risking process and identifying risks to the launch of our business and addressing these.

"It has allowed me to focus on getting the business ready for investment. Importantly the workbook has given me structure in which to work and address the rollout of our idea into a prototype."

Further information

Creative Commons Attribution-NoDerivs 3.0 Australia (CC BY-ND 3.0)
Last updated
18 July, 2017

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